Using multi criteria decision making approaches for evaluating and selecting website: a literature review

Author: 
Kemal Vatansever and Yakup Akgül

The number of publications dedicated to website service quality evaluation and selection problem studieshas been increasedin recent years. Various decision making techniques and service quality factors have been proposed to solve the problem. Increasing usage of the Website for commercial purposes, an increase in customer expectations and competition for the assessment of changes in the web site rather than a single factor made it necessary to focus on many factors.This paper reviews the literature of the multi criteria decision making approaches for evaluating and selecting website. Related papers appearing in the international journals and papers presented at conferences 2005-2016. The paper thus provides a review of articles and papers about the factors used in evaluating the quality of website services and used in the selection of website reveals the multi-criteria decision-making approach. This research helpsthe researchers and decision makers in applying the approaches effectively.

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DOI: 
DOI: http://dx.doi.org/10.24327/ijcar.2017.3399.0281