Use of hinglish in print and electronic media advertisements

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Use of hinglish in print and electronic media advertisements

This paper begins with the discussion about different forms of mass media like print media and electronic media, role of print and electronic media in advertisements. When we see the title of this paper, here we noticed a term “Hinglish.” One thing stricks in our minds that what is Hinglish? Is it Hindi or English? Actually, the term Hinglish is a mixture of both the languages i.e., Hindi and English. We have discussed about this term in my paper in detail. This paper also describes about how media make use of Hinglish in their advertisements to make them more attractive. Here in this paper, we have also discussed about the History of print and electronic media and also about the origin of Hinglish. This is a theoretical paper so we did not use any type of software for the analysis of this paper. Later, we come to know about what actually the advertisement is? And also the positive and negative effects of print and electronic media advertisements on our society and upon us.

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DOI: http://dx.doi.org/10.24327/ijcar.2017.4409.0507