Technological forecasting (tf): the methodology used by petrobras – brazilian oil company

Author: 
Juliano Lima Soares., Dálcio Roberto dos Reis., Elton Ivan Schneider and Varnderlei Sampaio

This paper discusses the use of Technological Forecasting as a tool for creating prospective scenarios within the process of strategic management in organizations. The work was guided by descriptive research based on bibliographical review of the theory and case studying was the procedure adopted. Data collection was carried out by a semi-structured questionnaire, previously tested, where data about the scenario building process at Petrobras. In the analyzed company this process has characteristics of systemic circularity, integration with the strategic management process, showing itself as a tool for following up and adjusting the organizational strategy. The techniques have their relative relevance in the process, which points out that the characteristics of the strategic process in the organization involve much of its culture and approach towards the future, its anticipation, action and appropriation of the strategic process.

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DOI: http://dx.doi.org/10.24327/ijcar.2017.8076.1283