A study on customer satisfaction towards internet banking in chennai

Sakthivel Murugan M

E-Banking automates all the traditional banking activities which has made banking transactions much easier and convenient, thus leading to higher productivity and profitability. E-Banking is the elimination of paper based transactions and radical change in the banking operations. This study is needed to offer appropriate knowledge about various aspects of Internet Banking services. The study is to identify the customer’s preferences and to find out the level of satisfaction of customers through Internet banking. Thus an attempt has taken to study the level of customer satisfaction towards internet banking in Chennai environ.

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DOI: http://dx.doi.org/10.24327/ijcar.2017.6636.0983
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