Pros and cons of internet marketing strategies for consumers

Poonam and Abhishek Raizada

With the fast growth of technology in India, internet played most important role in all the major areas of our life and organizations. With-in few clicks we can explore ample information which will help in conceptualizing many tasks in nanoseconds and realizing this power of internet, marketing is not far behind to use it as a driving channel to reach the global territory. Internet Marketing also known as digital marketing comprises the usage of virtual digital space with a scope of interaction, this digital space is been used by the marketer to promote and sell the products and services. This internet based marketing provides various benefits to consumers in improving their lives. However internet marketing has its own sets of barriers felt by consumer that provide scope of improvements. Through this research paper researcher tried to understand the different internet marketing strategies and tried to know various pros and cons of internet marketing from consumer’s perspective.

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