Measuring consumer perception on internet marketing strategies

Poonam and Abhishek Raizada

Internet and Information technology had made tremendous contributions for business transformation witnessed nowadays all over the world. This had given birth to e-Commerce which encompasses several pre-purchase and post-purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks. Most of the consumers are using the online marketing not only to buy the product but also to compare prices and features of product. It is essential for the online marketers to understand the customer perception towards the online marketing. Today many organizations provide online marketing for the shopping purpose. This article highlighted the customer perception and response towards online marketing by measuring their satisfaction on various parameters important to online shopping.

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