Marketing strategy: a case of patanjali ayurveda pvt. ltd

Sarit Prava Das., Dhaval Bhatt and Sailaja Rath

Marketing Strategy is a process of choosing target market, create a strong positioning with differentiated product features and functions which ultimately enable to create a robust and sustainable value proposition to customers. Simply it is the marketing logic through which business organizations achieve its merely objective, increase revenue and market share. Sales and achieve sustainable competitive advantage.A well-articulated marketing strategy enables to focus on marketing activities which create strategic advantage for the company. With the above backdrop the present research aims at describing the winning marketing strategy of emerging FMCG giant Patanjali Ltd. in terms of product strategy product, pricing, Place & Promotions. To be successful in Indian FMCG Market the firm must concentrate on product customization in the matured product categories like skin care, processed and packaged food, mouth wash etc.

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