Hospitality management and customer satisfaction: a study of hotel industry of madhya pradesh

Author: 
Manoj Singh Gurjar and Praveen Sahu

The present study related to customer satisfaction and service quality can be explained to ignore the tourism which is directly or indirectly liked with the subject matter. In state like where a lot treasury in terms of monuments and heritage is available in the different part, is attracting tourist as a large source of revenue. That is why it is essential to know the position of tourism in the Madhya Pradesh which is as follows. The Foreign tourist traffic of Madhya Pradesh has been growing at a healthy 7% p.a. over the last decade, although in overall terms the numbers are small. Khajuraho is one of the main destinations of the foreign tourists and accounts for nearly 50% of the foreign tourist traffic.Since tourists have to make choices of destinations, the adjacent states are the competitors of Madhya Pradesh for the tourist traffic. It would appear that many of the adjoining states notably Rajasthan has been more successful and their tourist traffic has been growing at a much faster pace. So government must start with aggressive marketing thrust to attract domestics and foreign tourists.So the role of MP government is not limited to set up tourist department but also need to extend with view to get satisfied them in each and every aspect to attract more and more tourist so as to make most favorite tourist destination of India.

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DOI: 
http://dx.doi.org/10.24327/ijcar.2018.13555.2426
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Volume7