Consumer decision making styles of apparels in shopping malls of hubli city

Author: 
Rutuja Desai

The retailing sector in India has made significant transformation in past 10 years. The organized retail industry in India is expected to grow 25-30 per cent annually and would triple in size. Retailing is gradually boom in marketing industry. The consumer decision-making process is a different. The purchase of goods or services includes various choices and factors that could affect each decision. Decision making is more difficult .The objectives of this study were to find out the decision making styles of Indian consumers in shopping malls of hubli. Shopping mall survey was conducted to study the decision making styles of Indian consumers in shopping malls of hubli. The sample included 350 consumers in shopping mall. The Consumers decision making styles were identified by a questionnaire. These decision making styles were price consciousness, quality consciousness, recreational, confused by over choice, novelty consciousness, and variety seeking. This study will help in shopping malls to understand the decision making styles of the consumers in the malls and help them to make their marketing strategies.

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DOI: 
DOI: http://dx.doi.org/10.24327/ijcar.2017.8560.1384