An analysis of corporate social responsibility of google and nestle

Tharani S

Since the times of the barter system to present era of plastic money, the mankind has stridden out long path. There is no doubt in this that “profitability” has always been the primary force and main motivation behind all this development. The concept of Corporate Social Responsibility has evolved over the years. It is today considered a vital part of the strategic business of large corporations. Corporate Social Responsibility is a way of conducting business, which makes corporate entities socially responsible citizens, visibly contributing to the social good. Socially responsible companies do not limit themselves to using resources to engage in activities that increase only their profits. They use CSR to integrate economic, environmental and social objectives with the company’s operations and growth.
This present study attempts to investigate about the core concept of corporate social responsibility (CSR), and finding out its scope taking the case study of the GOOGLE and NESTLE.

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